APÉTITE
SNACKS
Designing a responsive site for upcoming lifestyle brand.
OVERVIEW
MY ROLE
Lead UX designer, including IA, IxD, Research, & Visual Design.
CHALLENGE
Apétite Snacks is an soon-to-be launched e-commerce site for a new dietitian created snack. Founder Claire Siegel RDN was in search for a fun, feminine, visual forward site to launch her direct to consumers strategy.
TOOLS
- Pen & Paper
- Balsamiq
- Sketch
- Invision
DISCOVERY
UNDERSTANDING THE SNACKING LANDSCAPE
I began my research with competitive research in order to gain understanding for current taxonomy out there for successful brands, understand some potential features, and get more familiar with the prepackaged snack industry. You can view my full analysis here.
THE MIND OF A GROCERY SHOPPER
My starting point for understanding my user was through contextual inquiry. You can view my full script below. Due to limited funding, I was able to obtain some user insight by doing research at Wheatsville Co-op. Following these interviews, I was able to pick out some key themes through affinity mapping, contributing to my taxonomy. It quickly became clear that the importance of ingredients and the experience of eating this item stood out.
APPROACH
- Aesthetic & Minimal Design
- Content First Approach
- Transparent & Relatable Branding
- Bridging the unknowns of a new snack.
DESIGN & ITERATION
KEY INSIGHTS:
Users still did not understand product, specifically the markers aspect.
Desktop version was unanimous favorite.
Landing page was text heavy but still confusing.
TAKEAWAYS
